Shadowblade199

A YouTube intro video that uses the visual language of a well-known gaming universe as a metaphor to unite multiple diverse channel projects in a coherent, holistic design.

Client

Shadowblade199

Date

January 30, 2015

Challenge

The central challenge was to visually integrate the diversity of multiple different channel projects into a single intro video without appearing confusing or cluttered.

Solution

We solved this problem by placing the various projects as images on the walls of a Sims-inspired apartment, an elegant and thematically perfect solution that combined clarity with visual depth.

About the Project

A few years ago, we had the opportunity to design a YouTube intro video for creator Shadowblade199, today known as xMarvin732. It was an exciting commissioned project where we could let our creativity run wild and implement various ideas for his channel. At the time, The Sims was one of the main projects on the channel, which is why we closely modeled the design of the intro after the visual style of that game. This decision proved to be perfect, as it created a seamless connection between the intro and the channel content.

The intro was characterized by special attention to detail: we integrated various projects from the channel in the form of images on the walls of a Sims-like apartment, which gave viewers a quick overview of the channel's diversity. Alongside the intro video, matching YouTube channel art was also created, which was entirely designed in Sims style. The lettering in characteristic green was a deliberate nod to the iconic green crystals from The Sims – a detail that true fans would immediately recognize.

During concept development, we also explored several alternative approaches: one of the concepts was based on one of our older intros, while we also experimented with various motion graphics variations to achieve the best result. Looking back, we can say that while this project has its charm, it no longer reflects the current level of our abilities. Over the years, our techniques, storytelling, and visual design have developed considerably. Nevertheless, we fondly look back on this commissioned work – it shows where we started and how far we've come since then.